Blizzard can continue casting quality of the secret lies not in what it has done, but that it did not do anything.
the world can not find this scenario: a 12-year-old game of the sequel, has not been forgotten, even the climax will be set off so!
7 27, The first day of sale to the million selling hit record, then it is within 24 hours of persistent efforts, sales exceeded 150 million copies amazing, refreshed by Blizzard Entertainment (Blizzard Entertainment, hereinafter referred to as Blizzard) to maintain their own immediate Strategy Game fastest selling record. Competing in the global game giants to seize the U.S. market, only the Affected by this, the nation's entire monthly PC game sales doubled.
away from the first generation of memories. At the same time, Blizzard has once again this legendary company was pushed into the spotlight.
the past 20 years, the global gaming industry has gone from the original Nintendo NES (also known as the NES) is swept to the Westwood, 3DO and other brilliant and at another stand-alone game studio is gradually disappearing, to the era of online games EA, Vivendi Universal (Vivendi Universal) and other game giants compete in the political arena. Changing, numerous studio and they have great classic works together to become history. Blizzard only experienced a baptism of time more and more powerful, relying on the other game makers difficult to match the height.
20 years later, Blizzard only 3 individuals from the initial growth of the global gaming industry, studio giant. The player,cheap UGG boots, Clever imitators
all began 20 years ago that the University of California at Los Angeles talking about inter-computer classroom.
It was a sunny lazy afternoon, a group of University of California, Los Angeles, to concentrate on students in the computer room playing with the computer. A man called Allen Adham (Allen Adham) of the students stood up, enter a password to lock the computer and left the classroom. 5 minutes later, Allen did not come back, the computer automatically unlocked.
sitting beside Mike Morhaime (Mike Morhaime) want to come second joke. Adham unlock his computer has changed the new password, and then calmly walked away, waiting for the good show than planned.
Soon after, Allen returned to the classroom as usual, enter the password in the computer system, which makes Mike doubt endless mischief, he could not help but ask Allen how he knew to be changed after password. Upon hearing this, the two surprise - that they had all used the same password
two pairs of programming are very obsessed geek in a dramatic way to find a common ground. Later, a friend who is gradually found their game to even have a extremely difficult to curb the creation of obsession and desire.
1991, when they graduated from college, to persuade Mike Allen, and later his university partners, Frank Pierce, three people set up the game software company. The name of the company they choose is more a reflection of these weird thoughts geeks - silicon and synapses (Silicon & Synapse).
Allen in college as early as other companies have the experience of making games, started off with synapses of silicon was chosen as the rage of the Nintendo NES game software development.
But soon they saw another worthy of your own to challenge the new opportunities. The early 90s of last century, home computer penetration in the United States increasing. With the ability to enhance the computer is running, computer games have become a new craze. This uncharted territory full of hope, so Allen and Mike excited.
in computer games that a new field, young Jing Xiaxin Allen and Mike chose to imitate, and their object is to steal the division of the Westwood company was already ubiquitous.
1992 年, Westwood will have favorable for the Western fantasy novel In this small war game, the player has become an all-powerful God, mouse and keyboard dominated by a mysterious alien world. The name
for Allen and Mike's team, one side is the concept of this new game and beyond imitation, the other side is a huge development costs of research and development stage. In order to maintain the early high development costs, Mike and Alan have even had to use loopholes in the U.S. credit system, while applications for more than a dozen credit cards to pay for employee salaries. It was only later introduced an educational software company Dabidson & Associates strategic investment, only solution to their urgent needs.
1994 Christmas,Bailey UGG boots, changed its name to Blizzard Entertainment's Alan and his team released the
that the founder of Westwood Custer exclaimed Louis, the industry's uncrowned king.
imitation of a right which in the future rise of Blizzard magic. In fact, the talented American and European game industry has never been no shortage of wonderful ideas and wonderful ideas. Some popular game design, Blizzard may not be the first to eat crab, but it always brought right to learn and optimized, and deeply marked his own imprint.
Blizzard has been able to do this, relying on its founder who is almost paranoid geek kind of spirit, and this spirit that Blizzard has become a difficult to understand ordinary people's . Innovative companies
weird Ye Hao, imitation worth mentioning, in the games industry, you have to admit that those creators Blizzard, the game really has a profound understanding of the extraordinary and a solid theoretical foundation.
game industry first in the world, only Blizzard first proposed that all candidates must be a super game player's request. Life in all of the products as the eyes of the founder of Blizzard, and only point of the game people love to obsession, will be creating a great heart and soul of the game world. This is only the people who work for the salary of the state can not be achieved.
leave all your friends and social circle. It seems incredible to say these words, largely because as a gamer, Blizzard to provide them not only salary, but also a focus on creative people to be able to concentrate on the platform. In the group of geeks opinion, nothing can create great games than personally more exciting. Development in the memories of the Blizzard br>
addition to professional, Blizzard is the best gaming company focused on products, and its focus has been to disregard all the paranoid state.
example, integrity is a businessman and travels to the country, bouncing care of their reputation for a company is absolutely not be tolerated. The bounce for the Blizzard is one of his most distinctive label. As long as there is a trace of the product are not satisfied, it will not hesitate to Go Back to simply miss the schedule and the player regardless of whether the curse roundly.
1996, the Blizzard a However, due and Returned from E3, Blizzard decided to give up Allen surgeon personally presided over game development, the long days in the subsequent pain continue to unfold. Christmas 1997,UGG bailey button, even to the players that the
Blizzard research and development director Dave Brevik was later recalled: ', everyone groaned involuntarily. They know what it means plan 3 months extension again. excellence really do extreme, those who curse you, ironically the last person you will eventually shut up. March 1998, when recycled redo of Even in the 10 years later, the game balance and playability, the
excellent game quality in the face of endless bouncing not only did not affect Blizzard's reputation, but by the players to understand. As for the Blizzard dare ignore outside pressure constantly bouncing, Mike gives his explanation: .
the rapidly changing situation in the market game industry, new models, new ideas will always abound. The temptation in front of the outside world, this focus has been the atmosphere to ensure a definite direction Blizzard, adhere to ensure that the quality strategy, refused to produce more products, which allowed the opportunity in the market to avoid the will of the coerced and the capital lost in themselves.
such as Blizzard originally listed in 1998, Although at the time the game was favorable for the media and players. However, after assessment, the snow that it is difficult to achieve after the listing of millions of sales, so he chose to be frozen.
fact, Blizzard is a company with a strong style of European luxury goods companies, sometimes hard to believe this is an American enterprise. The firm has created a fine strategy for more than a year on average just launched a game, and almost all games have the same temperament of the game company.
boutique strategy proved to require a specific corporate culture and capital structure of the support. In 2003, the Many people think that, not so much run out of ideas, but rather that they are upon the face of venture capital in the independence of the pressure and could not find the original single-minded focus on writing and thinking that the atmosphere was.
right wine bottles and imitation, the pursuit of excellence of product quality, focus and love of the game, but not all of the elements of success Blizzard. Blizzard had the same brilliant too many game companies are dying, they lack capacity and focus on product excellence spirit. Perhaps they do not do is the same as Blizzard, changes in the game industry on several key step quasi-step node.
and Blizzard can do this because, in its profound understanding of the In the eyes of Blizzard, the game's balance is always the core product is the core of the wine flavor. Done enough to the taste, and then advancing into all kinds of good-looking bottle,
the mid 90s of last century, the downturn in home console and computer game industry's rise, the capital rushing into PC gaming. Access to capital in a large number of studio support, have developed different patterns of games. Both real-time strategy game or action RPG game, once popular Jibei have to follow, industry competition in full swing.
the temptation of the profits, many once-great studio lost and lonely have to broaden their product lines, even when the dominant single game Westwood has become impatient. In the number of for unworthy sequel. When a player after a year or two after the game Wanyan, Westwood launched no masterpiece, and ultimately end up disappeared after the acquisition by EA regrets ending.
colleagues began to reflect on the lessons of the Blizzard way stand-alone game, stand-alone game to explore how to get rid of the curse of the life cycle. In the production of real-time strategy game, the snow began to abandon the The subsequent launch of This also greatly enhanced the life cycle of this game, so that only exists in the old hard drive in the computer game player can be extended out a new e-sports industry, and decline.
, of course, Blizzard balance in addition to the game captures the vitality of the core, but also a move under a far-sighted chess ─ ─ battle net (battle.com). In 1997, Blizzard released the game began in the war while working to build networks. With the presence of network warfare, players can build on the platform in the Blizzard gaming, network spawned by the war the first e-sports. Blizzard has become a stand-alone game spirit of the era's most Internet gaming companies.
example, South Korea in the last century, many young people interested in their friends into the network of coffee, fast network access to Blizzard through a unique network platform war, in the battle online with players to play against, every day spent hours honing their level of game play, and some even just want to battle online in a higher ranking. In 2001, the Korea International e-marketing company (ICM) hosted the World Cyber Games (WCG) is a competitive field of electronics,
In fact, only a fine game for years, available in Blizzard, Blizzard Blizzard is significant not only for the game is to expand the value-added products, as well as an excellent platform for adhesive users. In fact, its biggest function is to throw the players a taste of the product can be repeated. When players are bored, Blizzard can stop and continue their natural quality strategy. In fact, this very important. Even those who have several products each year a majority of game companies have collapsed, only Blizzard can make a product this popular 5-year business, is continuing glory.
seems Blizzard is a better product on the game company, but the company's business culture been evaluated as relatively conservative. Insiders have been ridiculed by Blizzard from the Another well-developed such as Blizzard ─ ─ boutique its first large-scale online game
enter the new millennium, due to rampant piracy and the Internet, the traditional stand-alone game makers increasingly difficult to survive, creating the Westwood have both dominant stand-alone game and as their representative, people distraught to become history. Online games and the re-emergence of new forces have begun to erode the home game market for stand-alone game.
Blizzard already doing to prepare for this change in the situation, it began quietly along the Warcraft series, to create a magnificent fantasy world of Azeroth. Blizzard used before Warcraft series of old players. Although at the time disputed that such a little
Today, The introduction of remains after the world's most influential online games, online games subvert as many months as short as two years of the life cycle of the curse. The current achievements of
This once again shows the nature of the gaming industry Blizzard judge is correct. A great product worth in 10 years forging, because the influence of this product with packaging of the times, enough to gain 10 years. So you can understand why Blizzard would rather bounce for 10 years before launching expectations and trust.
fact, changing the game in the fiercely competitive industry, Blizzard is not eloquent, responsive clever child, on the contrary, he looks stiff like a man wary of engineering,UGGs, although the walk unpleasant but rhythmic. Sometimes, you have to think so might ─ ─ its success is not done, but because he did not do. Blizzard's next
2008 years, as the Blizzard parent company Vivendi Universal bought 19 billion U.S. dollars spent in the Sony PS3 and Microsoft Xbox360 video game platform and strength of the U.S. game publisher Activision (Activision) . Subsequently, the combination of Blizzard and Activision set up a new company - Activision Blizzard. The newly formed Activision Blizzard jumped 14.1 billion more than current market value of the games industry dominant EA, the world's gaming sector is the subversive power.
analysts say, will be the focus of the two businesses were in the video game business game companies in different fields together, game companies will definitely have an important impact on the business model. Activision Blizzard will be in the global development effort especially in the Asian market.
parent company Vivendi Universal in the development of multiple interactive entertainment strategy, Blizzard started from a simple fine interactive platform for game developers turn to entertainment.
May of this year, Blizzard revealed that Blizzard plans to integrate social networking Facebook, expand the war net's Obviously, Blizzard want the user to play games online in the war, or even buy the game, but Blizzard Blizzard itself will have to become a big game coming social community.
The idea of integration of Blizzard Blizzard in July to promote the The new version of Everything in the game need to network online game service platform war conducted, players must purchase the CD-key activated in order to play online war game.
Blizzard would not only help combat piracy, it will be integrated into Blizzard Blizzard entertainment platform, through the Facebook social interaction that enhance user stickiness. On the other hand, when the platform is large enough, even the past simple game developers into a massive game interactive entertainment platforms.
seems, in the Internet age, more and more large-scale snow has begun to realize that a few years alone boutique game enough to cope with the risks that may arise at any time, only take the initiative to build a solid entertainment platform in order to withstand the waves of the road ahead.
course, if you've seen its history, to know something exciting is just Blizzard in the eyes of Blizzard really the essence of the platform is not the grand strategy and cutting-edge innovative business model, still lies in every detail of the product is to create a perfect virtual world of bigotry and love.
This is Blizzard, which is the secret of its success.
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